There is no doubt that social media networking has made a remarkable impact throughout the globe which includes South America and in the Internet gaming world, Mentez is certainly making awesome waves. The firm is the largest social gaming publisher in Latin America and has more than twenty-two million weekly active players. Mentez likewise manages more than 7 social games on Facebook and over twenty-one social games in Orkut, the prominent social network in Brazil. This growing popularity of this social gaming firm prompted Jeff Horing, Insight Venture Partner’s Co-Founder and Managing Director, to become an institutional capitalist in this business. Now, Jeff Horing assumes a seat on Mentez’s Board of Directors and the investments made will support the social gamer in increasing its portfolio of social games.